The financial planning process
Recent legislation has encouraged the insurance industry to take a holistic approach when dealing with clients.The days of selling a product just to get the sale are rapidly disappearing.
Many clients still look for the cheapest product only to find that the product did not suite their needs in the first place.
Instead we are entering an era in which clients and Financial Advisors build long term relationships.
The following steps are crucial to build the relationship;
□ Establishing and defining the professional relationship
□ Gathering of data including goals
□ Analysing and evaluating the client’s financial status
□ Developing and presenting financial planning recommendations and/or alternatives
□ Implementing the financial planning recommendations
□ Monitoring the financial planning recommendations
The process:
- First contact allows us to get to know each other as each persons goals and dreams differ.
- In order to start the process, information such as income, pension statement, dependents, etc. are required.
- In order to make any recommendations, the data needs to be analysed to determine what provisions are already in place and how that fits into the clients goals.
- Recommendations with quotations are then provided with the clients goals in mind.
- Once the client has decided on the recommendations the work of implementing starts, e.g. making doctors appointments to determine the clients health status, opening investment accounts, etc.
- It is crucial to review one's progress on an annual basis.
I actively strive to follow and recommend this approach, with the client’s assistance, as I believe that it is to the benefit of all parties concerned.
Knowing the shortfalls in one’s portfolio and making an informed decision of what action to take is far better than taking a guess. Far worse is to take action because you know you should have life insurance, that you should make provision for retirement, that you should invest and than realising that it does not suite your needs when it is too late.